Knowing about responsive web design

The internet has evolved with time. With advent of newer technologies, numerous devices are on it and have been designed in unique ways to access the web. It has thus become important that ever for businesses and brands alike to create digital experiences visually appealing and compatible with multiple devices, operating systems and browsers.Image result for web design company

It cannot be denied that catering to audiences using multiple devices is the best thing a business can do. It not only expands their audience, but also improves their SEO and reduces hours spent on customized web development.

In 2010, then CEO of Google Eric Schmidt announced that Google was considering putting a ‘mobile first’ digital design as a top priority. Five years later, the Mobilegeddon Google algorithm update created a significant update on search results. This update was also meant to raise rankings as well as organic visibility for mobile-friendly websites.

Thankfully, responsive web design has come a long way from 2010. Now that we are all in 2020, making the jump to responsive web development is easier than ever, as determined by experts from web design companies nj.

Understanding responsive web design

As more and more sophisticated gadgets are released on the market, web designers were challenged in creating numerous web designs and website versions for an array of screens and browsers. What this resulted in was a burden on developers to genuinely and reasonably create numerous custom-made products for every new device and user category.

Responsive web design is the answer. It is an approach to web design and development utilizing a flexible design adapting to multiple platforms, orientations and screens, for TVs, phones, tablets, desktops and laptops.

Its purpose is to have one website usable on all devices.

Responsive web design utilizes cascading style sheets (CSS) and other technologies creating designs with flexible layouts that can expand and shrink without hurting usability. For instance, when someone switches from a laptop to an android phone, the site will adjust to the resolution change according as well as the capabilities of the browser too.

Responsive web design seeks to make adaptive web products that can recognize user settings & preferences.

People argue that responsive web design challenged the development community to rethink web development, web and digital design completely. Old fashioned versions of HTML, the original scripting language bringing color and usability to the world wide web (WWW), were quite restrictive and constrained for adapting to a new digital world.

Let us now discuss the core requirements for responsive web design:

1.                 Adjusting to different screens

With more devices entering the market with different screen resolutions, orientations, and color spectrums; responsive web design practices can help developers in implementing adaptive design techniques.

Websites are now tasked with adjusting smoothly between computers and mobile as responsive web design uses fluid design strategies (with CSS) to enable sites in adjusting smoothly. With mobile phones and tablets, websites also need to easily adapt to both a landscape and portrait orientation whilst maintaining usability. Responsive web design adapts to the device’s functionality too.

2.                 Flexibility in images

Image resolution has always been an issue. If optimized quite small, the low quality won’t work on large screens. Optimized too large and they will slow down the website. Responsive web design uses creative CSS design elements in limiting the needed use of images in creating stunning layouts and adapting images to different screen resolutions without affecting the load time.

3.                 Being user friendly

A website’s user friendliness requires adapting to the device’s capabilities. Touchscreens have arrived in laptops as well as desktops, hence responsive web design takes interface in consideration in making a site user friendly.

User friendly aspects of website must always consider accessibility. Not all users can read tiny text on small screens nor can they see or hear. Being user friendly considers struggles of each segment of the audience in trying to consume media on different devices.

4.                 Compatibility

Incompatibilities between browsers and devices with web technologies have reduced as browsers and operating systems read code and markup in similar ways. However, incompatibility across preferences, systems, and settings remain a challenge for web developers today.

Hence, companies must be sure that their web products work on different OS versions and browsers effectively if they need to reach a wider audience.

Leave a Reply

Comment
Name*
Mail*
Website*